Lodge Improvement Suggestions
An email posting by David R. Bedwell.
MEMBERSHIP AWARENESS
Since my last post regarding what we should be doing to increase not
only membership but public awareness of the Fraternity, I received
several very kind replies. One of which asked me to identify areas or
specific things a Lodge could start doing. Well here are a few that my
Lodge has started and that seem to be working. Note: Some of these ideas
will cost money, and most will take commitment. I do realize the average
age of the Fraternity, but all it takes is two or three dedicated
Brothers to be the catalysts to excite and involve others. What we are
trying to accomplish is to restore Masonry to its pre-eminence among the
community, political, social, civic, and educational leaders. And, as a
result, to attract increased numbers of good men to the Fraternity and
to hold and engage them in the work of Freemasonry.
- The Lodge should make a survey of its members, capturing name,
address, age, Masonic anniversary, officer positions held, Grand Lodge
appointments, etc. for the member. The file should also contain the name
of the member's spouse, if applicable, the profession of the member (or
what his profession was), hobbies/special interests, and such other
information as the Lodge may deem to be useful and appropriate in
finding ways to "activate" that member and connect him to a program the
Lodge will start or has started. All of you on this list should have no
trouble keeping this data electronically.
- The Lodge should make full and effective use of materials developed
by or for the Grand Lodge. In practical terms, this means that such
materials will not "sit on the Secretary's desk," rather they will be
explained to the Lodge members and implemented. Materials such as the
Masonic Membership Development Kit published and available from the
Masonic Renewal Committee of North America. 8120 Fenton St. Silver
Spring, MD USA 20910. Included in this kit are three very good video
tapes.
- There are several things we can do to improve interest and
attendance in our Lodges. Focus on Fellowship.
- Encourage those who attend regularly to give you their ideas about
improving fellowship. Stress the importance of fellowship, and get
their good ideas on how to make improvements.
- Give someone the job of greeting all members as they enter the
lodge. Make sure this person knows that it is his job to make the
members feel welcome when they enter and to steer any new member or
guests to someone so he is not left alone. NEVER allow a new Mason to
sit alone in the Lodge room.
- Make sure the WM and officers circulate among the members before
Lodge is opened.
- Make all introductions during Lodge warm and personal.
- Use the time after closing lodge to reinforce the fellowship that
was present before opening lodge. Thank your members for attending.
- ask for feedback. How satisfied were the members and guests with
the quality of fellowship they received.
- Follow up with a personal note to a new member or guest thanking
him for being with you in lodge.
- Include the names of new members in lodge communications with a
brief summary of their interests and the names of their wives and
children.
- Place a suggestion box in a prominent place in the lodge. Give
members a questionnaire they can use to evaluate the level of fellowship
or lodge activities.
- Do not waste time. The leading cause of
dissatisfaction with a lodge among members is that the meetings were
boring and that to much time was wasted. A lot of our senior members
come to the lodge for relaxation, fellowship and fun. The reason to be
concerned with the use of time has more to do with future members as it
does with those you already have. If your lodge is typical, more than
85% of your members are not active. We all strive for better lodge
attendance, and since we do not necessarily want longer meetings, then
we must pay attention to the importance of time. By shortening the
amount of time required for minutes, reports, etc. we have more time to
be committed to programs such as Masonic education, or special programs.
- Summarize minutes, correspondence and communications that are not
of major importance to the lodge.
- Begin your meetings at the time they are scheduled.
- Increase the overall pace by which events occur. There is no
reason why responses to question from the Master to the Wardens should
be dragged out.
- Make sure each presenter is prepared to act in an efficient and
professional manner. Being prepared saves time, increases the responses
of members, keeps their interest and adds to the satisfaction.
- Post or publish the minutes and Treasurers report. Only read a
summary in lodge.
- Hold introductions to a minimum. Most members see long
introductions as a waste of time. Recognition of new members and guests
should be warm and personal - make them feel welcome.
- Limit remarks at the end of lodge. Call on one Past Master to speak
as opposed to calling on each one.
- By making your lodge meeting more of an event, adding some
excitement and interest to the meetings will help bring members back.
- Consider the interests of the youthful and mature members equally.
When you plan for a meeting keep the needs of both in mind. The older
Mason may want things to remain unchanged; the youthful member may
expect variety and excitement. Try to plan your evening to accommodate
both.
- Remember that newer members are determining whether they did the
right thing in joining. They will evaluate your plan for the evening on
their terms. Make sure you know what they expect.
- Focus on quality. No matter what you do, do it well. Nothing works
as well as high quality to achieve member satisfaction.
- Force yourself to plan in detail for the meeting. By doing this
forces you to consider the needs of members.
- Make something special happen at least six times a year during a
meeting. Plan at least six months in advance so you have your choice of
a good speaker or guest. Involve your members in the program and in the
planning.
- Call on individuals in your community who can help you provide
excellent programs for the lodge. The principle of an elementary,
middle, or high school can speak about the scholarship needs of students
or ways the lodge can help improve the school. A financial planner can
help members discover the important financial or retirement services
available to them and answer their questions. A travel agent can speak
about trips that are available to individuals or groups and how to save
money. etc.
- Show any number of videotapes that will interest the lodge.
Arrange through a local library, a local university or a lending
library. Good films are: I've Heard the Name, What does it Mean? (part
of the membership development kit), Getting the Most From Your Fraternity
- produced by the Masonic Renewal Committee, and For Many Reasons -
produced by the Shrine.
- Invite a stratagic planning expert or futurist available through a
local college or consulting firm to meet with your lodge to talk about
how the needs of men will have changed by the year 2000.
- Ask every member to be involved by accepting an assigned date to
lead a discussion on Freemasonry. MSA Short Talk Bulletins are one
source for help.
- Have fun.
- Communicate with your members.
- Dress-up and spruce-up your existing publications and
communications to members. Consider at least a quarterly publication
mailed to the member and his family.
- Develop a list of men who have been raised to Master Mason in the
past three years and ask the officers or volunteers in the lodge to
contact each by phone and invite him to a special meeting, a dinner, or
a friends night. Members will respond to a personal invitation from a
Brother quicker than you might expect.
- Mail to members and their wives on behalf of the lodge on
significant holidays, or birthdays. Remember every time a communication
comes into the home from the lodge, it raises the awareness of the
member.
- Maintain an attractive bulletin board, and keep it current with
member related news and information.
- Improve the quality of the photographs you use.
- Find a member who may be a designer or graphic artist with desktop
publishing experience and let him review all lodge communications.
Listen to his recommendations.
- Attendance is directly related to the good feelings a man has about
being with other men in a fraternal setting. Attendance is also related
to him having a good time. If they do not find fellowship, friendship or
the connection they expected in lodge, they will not come back.
- Assign every man who is elected to the lodge a buddy. This can be
his recommender or a fellow Mason about his same age who agrees to be at
each stated and special meeting for six months. To personally call and
invite the new member to each meeting. To provide transportation is
required. To follow-up after each degree to answer any questions. To
personally introduce the new Mason to men in the lodge. To contact the
family and answer any questions they may have.
- Introduce the new Mason to other Masons. A new Mason should be
introduced to more and more Masons who are encouraged to become part of
his circle of friends. This way he might connect with others of his age,
career, interests in sports, family, children, etc.
- Buddy-up outside of lodge also. Ask a new member to a ball game or
other sporting event. Keep it light, only discuss the lodge or
Freemasonry if he raises the question. Get to know him as a friend.
- If he agrees, take his photograph and post it on the bulletin board
along with his hobbies and interests.
- Watch for any loss of interest. If attendance starts to lag, get in
touch with him right away and determine the cause. Don't let more than
several meetings pass before contacting him.
- Nothing works as well with members as personal contacts. If you
can't meet face to face, then the telephone works best. a.) Reach each
of the newest Masons-Men who were raised during the last three to five
years, but who have been absent from lodge. Reacquaint them with the
lodge and with the last time you know they were there. (check the lodge
registry) Listen to them tell you reasons why they have appeared to have
lost interest. Share with them your intentions to rebuild interest in
the lodge and your goals for attendance and membership. Determine if
there are reluctant to attend because they cannot recall the proper
signs and words and offer to assist them.
- A man joins an organization with the expectation that he will
somehow be involved with the members, involved in the leadership, and
involved with the community.
- Identify the skills, talents and interests of each of your members
(this is where the database you created, comes in handy). Understand
that involvement means using a man's talents. Match their involvement
with their gifts and talents.
- Ask new members how they want to be involved when you visit them
during the home visitation (investigation). Ask again following each
degree. Make the new member feel that involvement is expected.
- Provide new and existing members with more information about the
plans and goals of the lodge.
- Solicit their input. Make the request genuine and sincere. Listen
to what they say.
- Use their ideas in the decision making process. Let members know
who contributed and how important that contribution was.
- Hold a meeting and invite those members who are usually not part of
the decision making process. Seek their advice and get them involved.
Seek their involvement by asking them to join a team or committee. Give
them assignments that matches their needs to their talents. Empower
them and hold them accountable.
- Reward real performance and real contributions in some meaningful
way.
COMMUNITY AWARENESS
Today, any lodge that is not connected with its community needs to
consider becoming involved for the following reasons:
- Future members are in the community and when the lodge is involved,
they will discover what Masonry is all about.
- Future members demand that any organization they join be active in
community outreach.
- The community is the responsibility of everyone - including Masons.
- The lodge is a perfect community-service organization.
- Masons will be proud of their role in the community.
- Any organization, to grow, needs to be able to involve all its
members in some way. Community involvement is one way to do this.
The best way to get members involved, is to respond to a need in
the community. Here are some ideas:
- A Library needed a computer. Hold a special dinner in the lodge and
accept contributions from members. Members can also man a booth outside
the local supermarket and raise money as well as distribute information
and answer questions regarding Masonry.
- Give a Scholarship. Host four events during the year on weekends
for members and guests. Members can prepare food, run games and hold a
collectibles auction.
- Meals on Wheels route. The lodge can adopt a route that would serve
two meals a day for eight families for a year.
- Roadway beautification. Masons can join with youth groups (Demolay,
Rainbow, etc.) to maintain a section of the roadway in town.
- Fix-Up a playground. The lodge could take on the fix-up, paint-up
, clean-up of a local playground.
I am not saying to turn Freemasonry into a service club. The real
importance is not to change what the lodge is doing, but to increase
member interest, participation,awareness and pride through family and
community involvement. Local government is trying to establish
partnerships with organizations in the community that can solve
community-related problems without a lot of fuss. Individuals in the
community tend to evaluate the relevance of organizations by the degree
of their involvement.
But, you say we have a smaller lodge. These are things that a small
lodge with less than 100 men can accomplish.
- Sponsor the 4th of July celebration and picnic every year.
- Sponsor a grade school basketball tournament.
- Provide medical supplies for a local EMS unit.
- Provide funds and labor to renovate a local ballfield.
- Sponsor a local youth to a Shrine Bowl Band Camp.
- Raise funds to assist a public library.
- Adopt a needy family at Christmas.
Lodges that are larger can:
- Adopt a local elementary school, meet with the PTA to determine a
schedule of volunteer events and other support you can provide the
school.
- Volunteer to raise $10-20,000 for three to five significant awards
for teaching excellence in a school where the lodge is located. Present
the awards at an assembly that includes teachers, students, parents and
the local media.
- Partner with another civic organization in the community to solve a
problem that may be larger than the resources available.
- Develop ten $500.00 awards for learning excellence and make these
presentations during the school year.
- Develop a major senior-center volunteer effort to help the aged in
some area of need.
These are but a few of the many ideas that will establish your lodge as
a relevant force within your community. The idea is to create favorable
public awareness of our Fraternity, who we are, and what we do. This in
turn will begin to attract good men, who will want to join an
organization committed to making a difference.
Three things my own Lodge has done since January have been:
- Hosted a Masonic Awareness Night. The members were asked to submit
names of men who they thought would make good Masons. 15 potential
Masons and their spouses were invited to a dinner at a very nice
restaurant. Following dinner a short (30 minute) program was presented
based around the videotape "What it Means to Be a Mason". Following the
tape, a short presentation was made explaining Freemasonry, our
charities and our involvement with the community. To date we have
received 4 petitions as a result of that evening.
- We have established a partnership with a local elementary school.
In June the lodge will co-Sponsor the schools fun fair. This involves
helping man the game booths and helping out in general. This will create
favorable impressions with the parents and teachers.
- On April 13th, the Lodge is hosting a "Community Awareness Dinner".
All of the city officials, civic, and educational leaders have been
invited. We will have dinner followed by good entertainment. The main
purpose is to re-introduce ourselves within the community, and to give
our officials a good understanding of the Fraternity. Also at this
dinner, certificates will be presented to the three local judges for
their commitment and we will present the Mayor and city council with a
large framed picture of WB George Washington in full Masonic regalia, to
be hung in city hall.
I will not kid you. This all takes hard work and commitment. But as I
stated earlier, four of us have been basically doing the work. But, the
excitement is building and more and more members are jumping on board.
Since we earnestly began working to turn things around in January of
'95, we have received 26 new petitions. One of the petitions was the
Fire Chief, along with four firemen. The community awareness is
starting to pay off. Research has shown that if we don't embrace a
renewal effort, more and more lodges will be forced to close their
doors.
Well, this has been a lot of typing, and I'm tired. :) I hope some of
these ideas will help. Try giving one or two of them a chance, and see
what happens. All you can do is improve your lodge and membership.
David R. Bedwell, PM
Dearborn Lodge 172
Dearborn, Michigan